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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
Page: 135
Format: pdf
ISBN: 0321620062, 9780321620064

The content strategy has relatively the new type of the discipline in the digital marketing. You've ignored the core of your web content strategy for too long. With some creativity, a strategy, and commitment, you can master the art and science of content marketing. Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. Content Strategy for the Web by Kristina Halvorson. The group aims to monetize cross-platform content and creating a digital strategy across mobile, social and the web. This ain't no Field of Dreams,” one of our clients recently observed. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! Online, you build it and it's entirely possible that no-one will ever know, let. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. Let's redraw the quad and give the strategic core the place it deserves. Kristina Halvorson's book quickly became the go-to source when it came out 2009. I went to a meeting about content strategy so I could learn what content strategy is. And Cross Company Initiatives Group, The Hollywood Reporter has learned. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. Furthermore to knowing the content strategy, there are some other factors that will help your website to be more productive and popular. The second edition (2012) updates this with new case studies, examples and more.